DETERMINING VALUE:

Factors that affect the value of your property:

Location
Location, Location, Location. Location is the most important factor in determining the value of your home. The location entails schools, proximity to shopping, and tranquility.

Competition
Buyers will primarily calculate value based on properties that have recently sold in your area. Informed Buyers will perceive value based upon the selling price of comparable properties that have sold rather than the asking price of homes for sale.

Timing
Current market conditions are affected by the supply of homes for sale, interest rates, and the ability of Buyers to get financing.

Condition
Every aspect of the physical condition of your property affects the price and the length of time it takes to sell your home. First impressions are significant. Optimizing the appearance of your home is a prerequisite to getting the quickest sale and highest price.

Marketing
Marketing, including advertising and other promotion, will affect the number of Buyers that view your home. There is a positive relationship between exposure and price.

Price
According to the California Department of Real Estate, "fair market value is defined as the amount of money that would be paid for a property offered on the open market for a reasonable period of time with both Buyer and Seller knowing all the uses for the property with neither party being under pressure to buy or sell."

Pricing your home properly when first listed is the single most important factor in determining the length of time it will take to sell your home. The listing price should be based on a market analysis where similar properties for sale, in escrow, and recently sold are compared to your property, taking into consideration the fore-mentioned factors for "determining value." Over-priced properties tend to lose momentum during the important first three weeks of the sale period, and will generate less interest and showings, which may have an adverse effect on the final sales price.

Advertising Your Property
Your property will be advertised weekly in the Los Angeles Times, often with a photo. It will also appear on the award-winning Nourmand and Associates Website.

Multiple Listing Service
As soon as your property is listed for sale, all the information will be submitted to the Multiple Listing Service. The MLS is a technologically advanced property information service for realtors and the general public. Through participation in this service, this information is exposed world-wide to more than 76 Websites. Your property will be "showcased" on Realtor.com, an international real estate Website that accesses many of the multiple listing services in the country.

Agent Preview
The first exposure to the brokerage community is usually a preview scheduled on the appropriate day for the area. This preview will be advertised in the MLS Open House Guide and/or other local publications.

Flyer/Brochure
A flyer / brochure showcasing your property with photos and description will be produced by our state-of-the-art graphics department for distribution to prospective Buyers and agents.

Direct Mail
Your agent may use these flyers / brochures for target marketing to neighbors, industry-specific clientele, corporate and relocation affiliates.

SOME OF OUR CLIENTELE

Ursula Andress Shelli & Irving Azoff Barbara Bain Ellen Barkin Misty Bechback Polly Bergen Jay Bernstein Frank Biondi Carole Black Richard Bramson John Branca Mardi Bren Edgar Bronfman Henry Bushkin Reggie Bush Gabriel Byrne B. Gerald Cantor Richard Chamberlain Peter Chernin Jill Claybourgh James Coburn Arthur Cohen Steven Cojocaru Ted Danson John Davis Ellen DeGeneres Stephen Dorff Michael Douglas Barbara Eden Robert Evans Frederick Field Freddie Fields Eddie Fisher Mary Frann

William Friedkin Glenn Frey Vincent Gallo Estelle Getty Mel Gibson Henry Gluck John Goodman Larry Gordon Merv Griffin Larry Gross Deidre Hall Paul Hogan Angelica Houston John Hughes Bruce Jenner Tommy Lee Jones John Paul Jones Linda Kasem Val Kilmer Martin Landau Sherry Lansing Barbara Lazaroff Courtney Love Michael Lynton Madonna Alan Marshall Dean Martin Tony Martin Peter Max Paul Mazursky James R. Miler Donna Mills Marvin Mitchelson Gary Nardino

Hal Needham Bob Newhart Chris O'Donnell Robert Patrick Chynna Phillips Suzanne Pleshette Tom Poston Wolfgang Puck Evie & Randy Quaid Brett Ratner Axl Rose Richard Rosenthal David Lee Roth Haim Saban Michael Sarazin Ron Scalea Sidney Sheldon Joel Silver Russell Simmons Slash Ben Stiller Sally Struthers Dawn Tarnofsky-Ostroff Danny Tartabull Elizabeth Taylor Alan Thicke Todd Thicke Issac Tigret Glen Tobias Leslie Uggams Raquel Welch Carnie Wilson Wendy Wilson Chuck Woolery

OUR COMMITMENT:

The knowledge demonstrated at Nourmand and Associates is supported by personalized attention to every detail while respecting the confidentiality of our clients. Nourmand and Associates has flourished as a result of our relationships and referrals. This has been the secret to our success. We work under the principle that preserving the relationship with our clients is more important than the individual deal; consequently, our clients return to use our services over and over again and provide excellent recommendations that enable "word of mouth" to be our best source for new business.

Throughout the term of our relationship with you, we will constantly strive to provide the best professional service including:

Establishing a price which considers current market trends, comparable sales and the unique characteristics of your property A well planned marketing strategy for your property Maximum exposure of your property Constant communication to update and adjust your marketing program Skillful negotiation on all offers received Monitoring of the escrow procedure Ongoing real estate support and assistance

Your property represents an important investment to you. We are committed to giving you the personal attention and quality service you deserve. We look forward to providing you with unparalleled professionalism and the most productive approach to marketing your property.

AGENT SERVICES:

The following services are provided and included in our commitment: Sunday Open House with your approval Brokerage caravans (a preview of your property by the real estate community) Showing your property to Buyers by appointment Preview of your property for selected agents by appointment

Your property will be showcased in the following manner: Print media advertising Regular broker caravans Weekly sales meetings Former client base exposure 200 "Just Listed" cards mailed to neighboring area Distribution of a flyer/brochure Notification to industry-specific clientele (i.e. entertainment, legal, business management firms, corporate and relocation affiliates)

From listing date to close of escrow, we diligently observe the following procedures:

• Upon request, we provide you with regular progress reports.
• We continuously monitor the listing, sale, and lease activity in the neighboring areas.
• We network with agents who are representing Buyers for properties similar to yours.
• We inform you about the current market conditions with regard to recent sales.
• We present offers to you and verify the qualifications of potential Buyers, when possible.
• We provide skillful negotiation throughout the transaction, ensuring that you are familiar with all aspects of the offer and that your interests are protected.
• We monitor time limits, terms, and conditions stated in your purchase agreement to ensure that they are met on time.
• We attend inspections, appraisals, and assist in issues that may arise.
• We provide disclosure forms and oversee that they are completed within a timely manner.
• We provide the appraiser with comparable sales to support the accepted sales price.
• We coordinate with third party companies providing services to ensure that your property complies with current statutory requirements such as:
  • Smoke detectors
  • Water conservation
  • Seismic gas shut-off valve
  • Impact-hazard glazing
  • Applicable city reports
• We provide government mandated booklets regarding Earthquake Preparedness, Seismic Zone Map, Environmental Hazards and Lead Based Paint.

The Nourmand family has acquired and developed properties in Los Angeles since 1972. By 1976, Stephan Nourmand founded Nourmand & Associates and quickly expanded his residential real estate business from a small office of 5 agents, to the 3 burgeoning offices operating today comprised of over 125 agents. Nourmand & Associates exceptional growth is made possible by remaining at the forefront of anticipating

trends while maintaining exceptional agents and operating with a close knit camaraderie found only in a business where family provides the foundation for support, structure, and success. Nourmand & Associates is proud of its reputation in the brokerage community and its name is synonymous with representing the most exclusive estates in Southern California.

Beverly Hills Manager Elizabeth Shapiro 421 N. Beverly Dr. ste 200 Beverly Hills, CA 90210 Telephone: 310.274.4000 Facsimile: 310.278.9900

Brentwood Manager Charlene Laraneta 11828 San Vicente Blvd. Los Angeles, CA 90049 Telephone: 310.300.3333 Facsimile: 310.300.2000

Hollywood Manager Howard Lorey 6525 Sunset Blvd. 8th fl. Los Angeles, CA 90028 Telephone: 323.462.6262 Facsimile: 323.460.4914

INTERNET ADVERTISING:

We prepare a custom advertising campaign tailored to your specific property.

www.nourmand.com
www.realtor.com
www.themls.com

PRINT ADVERTISING:

Los Angeles Times
Brentwood News
MLS Open House Guide

CURRENT MARKET ANALYSIS:

WE REPRESENT THE NETWORK THAT OUTSELLS THE COMPETITION.

THE BEST CREDENTIALS 1,4 million transactions valued at over $400 billion annually - more than any other real estate network Nearly 650 firms with 5,500 offices and 160,000 associates The highest number of sales units among the top 500 residential firms in the U.S., according to research source REAL Trends

MORE ANNUAL U.S. HOME SALES VOLUME THAN ANY REAL ESTATE FRANCHISE

Volume shown in billions of dollars.

Source: Leading RE affiliate survey and sales averages and associate counts for competitor networks as provided to REAL Trends for its top 500 survey.

WE MARKET YOUR HOME
TO THE WORLD...

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When selling your home you need out-of-area as well as local exposure to the highest possible number of potential Buyers. We deliver.

• As a member of LEADING REAL ESTATE COMPANIES OF THE WORLD, we receive inbound clients from our network of over 160,000 associates in over 25 countries. . .Clients who may be interested in purchasing your home.
• As soon as your home is posted to our Website locally, it is immediately accessible from the Websites of the top real estate firms in the country through our network's "Relo Home Search" program offering nearly 2 million listings online.
• LEADING REAL ESTATE COMPANIES OF THE WORLD^TM, is a pedigree denoting the very best companies that represent the most qualified clientele.

Over 25 countries. 17 time zones. 46 languages. 15,000 communities.

ONE EXCEPTIONAL REAL ESTATE NETWORK

Wherever your dream house may be, we can help. Long regarded as the premier provider of real estate and relocation services in our area, we can also assist with your real estate needs around the globe. Through our affiliation with Leading Real Estate Companies of the World, we can connect you to the finest residential real estate firms world wide. Whether you are relocating your family across the country or seeking a second home across borders, think of us as your full-service real estate resource.

RELOCATION SERVICES:

SERVICES INCLUDE: Personalized Relocation Packet Needs Assessment Counseling Destination Services Apartment Counseling & Guidance Orientation Tours Corporate Rental Assistance Group Move Management Mortgage Services Home Marketing Home Finding Buyer Representation Available Household Goods Interstate Transportation Relocation Policy Consulting Expense Tracking Buy-out/ Amended Value

Contact Cara J. Sheriff, RDC, GMS Director of Relocation and Business Development, for further information at 310.300.3356, or e-mail your request to csheriff@nourmand.com

MORTGAGE & ESCROW

Mortgage Services

For over twenty years, Mark Cohen, the Founder and President of Cohen Financial Group, has provided his clients with the best lending solutions imaginable, without ever settling for anything less. It's this dedication to excellence that has led Mark Cohen to be named by Mortgage Originator magazine as the #1 individual Mortgage Loan Originator in California since 1996.

With a variety of loan programs, including seconds, reverse mortgages, home equity lines of credit and multifamily/apartment loans, Mark Cohen offers his clients an array of services - all with the most favorable rates in the industry. Quite simply, he makes "deals close and doors open."

www.cohenfinancialgroup.com

Escrow Services Service and convenience go with everything we have to offer. Located in the heart of Beverly Hills, Camden Escrow is owned and operated by seasoned real estate professionals with over 40 years of industry specific experience who offers clients the ultimate in personal service, ease and convenience. Since our business is built upon customer satisfaction and referrals, we are dedicated to giving every client our undivided attention and the entirety of our combined expertise. Camden Escrow is a joint venture between two of the Westside's leaders in real estate: CS Financial and Nourmand & Associates. It was created with one goal in mind: to provide a superior client experience. From finding that dream house to loan approval to closing,

Camden Escrow is the logical next step in our quest to provide clients and real estate agents alike with dependable, seamless and efficient real estate transactions.   Our wide array of services include: New Home Sales Residential Resale Commercial/Industrial Real Estate Investment Properties Business Opportunities Refinance Transactions Relocation Real Estate Owned Transactions (REO)

Let us show you the difference Camden Escrow can make. Call us today at 310.247.8549 and discover how convenient and stress-free the closing process can be, or come see us at the corner of Camden and Wilshire.

www.camdenescrow.com

visit us on the web at www.nourmand.com

BEVERLY HILLS 421 N. Bever ly Dr ive Ste.200 BH,CA. 90210 Phone: 310.274.4000 Fax: 310.278.9900

BRENTWOOD 11828 San Vicente Blvd. LA, CA. 90049 Phone: 310.300.3333 Fax: 310.300.2000

HOLLYWOOD 6525 Sunset Blvd, 8th floor. LA, CA. 90028 Phone: 323.462.6262 Fax: 323.460.4914